For the branding project we had to create logo for our client Dana. To ensure having as many iterations as possible all of us created many logo design before choosing the best final products from all to send to our client.

Using Figma, I focused on creating logos with various style options since the idea of the logo is to present our client’s persona the best way possible and to match her style and brand. Additionally, I worked with the client’s branding colors- different shades of dark purple and explored how these colors would work together in the best way possible to match her brand.First I created this logo together with a teammate which Dana liked quate a lot, but said she wouldn’t use because the font is too round:

Then I created this versions of the logo-

I also tried to use the chemical formula for morphine since that’s where the logo’s name comes from but they didn’t really worked out how I wanted them to:

Dana’s brand follows a creepy and disturbing aesthetic and a cyberpunk style. To match to this, I focused on using sharper and more angular fonts and experimented with the positioning of the letters to capture the unsettling nature of her style. I also tried out different font effects to achieve the futuristic look of the cyberpunk.

One of my teachers gave me feedback that he likes this version because the sharpness of the letters match Dana’s aesthetic, but I didn’t really like the font I used so I decided to keep the sharpness but use other fonts:

Both my teachers and teammates were satisfied with these products and my team and I decided to send them to Dana.

At the beginning, I found a difficulty in creating logos that represented Dana’s style it was way different than my personal style and I lacked inspiration to work on them. But after studying the cyberpunk aesthetic I understood better how to blend this theme with the logo design.

By working on the logos, I learned the importance of understanding the client’s vision and that sometimes you have to leave your comfort zone and challenge yourself to do something different. Working with one specific style choice and a set color palette pushed me to think more creatively and outside the box. The process also made me realize the importance of creating different iterations, because with the more iterations I created, the more opportunities I had to improve the design and create a better version of the logo.

Next time, I would try to get more feedback from my client and my teammates to ensure that I am going in the right direction. I would also try to be more open minded and I would try to do different styles even if they are not something familiar to me.

For this learning outcome, I applied iterative design process in the prototyping stage to develop the layout and the structure of my portfolio.

I began the design process with basic low-fidelity prototype where the main idea was to have a moth flying through the pages. But after getting some early feedback, I realized that the idea could be too overwhelming and distracting for the user and also way to difficult to implement. Instead of totally changing the concept, I decided to still use the moth as a visual element through the design but to focus more on a clearer layout.

Then I began creating more of a mid fidelity version. This version included more design details, like my chosen main font- VOGUE font and initial page layout. In this version I placed the “About me” page first and Projects & Learning Outcomes after. However, I got feedback that helped me realize the priority of content wasn’t correct- the Projects & Learning Outcomes are the maim focus of the whole portfolio, so they should be put first. I redesigned the layout and put the About page as a last page.

After that, I began experimenting with colour shemes. I created several versions in different colour palettes, to see which suit my idea the most. I then chose the colour which gave me the most magazine vibes.

My next step was more in-depth designing of the individual pages. In this part of my process, the About me page went through many changes. At it’s first variation, I received feedback that the page is overcrowded with too many images.

I removed some of the elements to simplify the design. But at this part, I still wasn’t happy with the photos I used.

After making one more version, I was finally satisfied with the positioning and the images I used.

I also made several different versions of the Projects page because I couldn’t decide on what style and layout would look the best. After creating multiple prototypes in different style, I asked some of my friends and teachers to hear their opinion. The feedback, got from them helped me choose the design that would match best with my portfolio.

Once, all of my pages were finalized, I created one last high-fidelity prototype of my portfolio which got approvement from my teachers and I could began with the coding.

The process was definitely challenging at times because I kept changing things but it also helped me grow a lot. Getting feedback at each step was very helpful – it pushed me to improve things that I might wouldn’t see myself. I am happy that I made so many variations, helping me deliver a well-designed finished product.

I learned that design is never really done in one try- it is a step by step process and there is always room from improvement. The iterations helped me visualize my ideas and see what works and what not. It gave me opportunity to try different things out and choose the best ones for my portfolio.

In the future, when I have to design prototypes I would continue creating multiple versions. This approach helps me both better visualize what I have in mind and also motivates me to try out different things in the early part of the development even if they don’t turn out how I want them to.

I wanted to improve my personal portfolio, so I decided to redesign the layout of the learning outcomes pages to make them more visually appealing and interesting.

I started by making different versions of the layout in Figma, trying out different designs.

Once I settled on the version I liked the most I started coding it.

However, when I showed it for a feedback my teacher wasn’t very satisfied with the layout- he told me that the columns make it a bit confusing to understand the order of the paragraphs. Also my teacher pointed out that this design might not look that good on pages with more photos.

After the feedback, I started thinking of a way to redesign it so it looks good with more photos- I wanted to still keep the layout with the columns but make it adaptable for more pages. After doing that I showed the design to my teacher, even though I didn’t liked it very much. He suggested me that if I am not satisfied with what I have, I can start over by making different versions in Figma.

After making different versions, I finally created one that I liked and I again showed it for feedback.

This time my teacher was satisfied with it as well his only note was to make the text positioned in a certain width instead of it spreading out from the one corner of the page to the other. After receiving this final feedback I began implementing the new design.

Although the process was a bit frustrating and at one point I felt like I was stuck and couldn’t think of a way to make my layout work. But after getting feedback and looking for inspiration online, I managed to create a layout which is both visually appealing and readable.

Through this process, I learned how important it is to be flexible during design work. Not every idea works out the way you expect, and sometimes starting over is the better choice The experience also helped me understand how to balance visual appeal with functionality and readability.

Although the process felt frustrating at times—especially when I felt stuck— I realized that feedback is a powerful tool in designing. It helped me move forward when I was caught in a loop of trying to “fix” a layout that didn’t work. I also found value in seeking inspiration in other websites and Pinterest when I am in creative block. For the future, I would try to make more iterations of the design before I start with the coding.

As part of the Development project I had to design a plane animation on the “Explore our partners” page.

My initial design involved a plane flying across the screen whenever a cardbox was clicked, just before it navigated to a new page.

After presenting this concept, I received feedback that the animation felt too busy and could be time-consuming especially if it happened every time a card was clicked. Based on this, I changed the animation to trigger only once—when the "Explore Our Partners" page loads.

I then received other feedback suggesting that to make the animation feel more realistic, the plane and the clouds should move in different directions. I applied this change to get the desired effect.

I received one more feedback on the animation saying that in order to look even more realistic I should make the clouds bigger and remove the shadow from them. To make the animation more visually pleasing I decided to use another picture of clouds- in this one the clouds had more ‘real’ cloud shape, I also made them bigger how it was suggested.

I am happy with the finished design, thanks to the feedback I received from my teachers, I was able to improve the animation step by step and create visually appealing animation.

This process taught me the value of iterative design and how even small adjustments can significantly enhance the quality of a user experience.

This animation became a great example of how feedback and iteration lead to better design decisions. While it was sometimes frustrating to go back and change things multiple times, each round of feedback gave me new insight into how to improve the user experience.

While working on my virtual gallery project, I wanted to ensure that the final product is both visually interesting and user-friendly To achieve this, I followed an iterative design process, which involved gathering user feedback and applying design improvements.

After completing about 80% of the gallery, I conducted a user test with two participants to better understand how potential users would perceive the gallery's design and functionality. Both of the user didn’t like that the walls are two different colors and prefered them to be only red , they also didn’t pointed out that the text in the paintings’ information boxes is a bit difficult to read and the place where is positioned make it hard to notice. One of the participants also pointed out that the texture of the ceiling is very bad quality and it would be nice to change it, they both suggested that the gallery would look more realistic if the paintings have frames.

After the user-test I implemented the changes- made the walls red, added 3D columns to enhance user experience, added frames to the paintings, changed the ceiling with higher quality photo, changed the font and the position of the painting info boxes.

After that I went for feedback to my teacher. He said that the painting info box could be improved to appear more realistic in order to enhance the immersive experience for users- he suggested to put the info boxes next to the paintings so they look more realistic.

I couldn’t really do that because this meant changing a big part of my code together with resizing the walls and repositioning the images. I decided to make the boxes more realistic by making their background glassy and adding golden frames to then- the same ones I used for the paintings- in that way they even matched the overall design better. I also changed the speed of movement to be faster since my teacher also pointed out that it’s too slow.

Next I showed the updated version to another teacher- he liked the design but suggested adding a menu button to the gallery so the user can see the menu whenever he needs.

After making this final change my gallery was done.(turn on the sound for a full experience)

Sometimes, the iterative process was time-consuming and challenging, especially because some of the changes required reworking large parts of my scene and experimenting with new materials and textures. However, each round of feedback brought valuable insights that helped shape the gallery into a much better version.

This process taught me the value of listening to user feedback and being open to changing my initial ideas. became better at adapting my work based on feedback.

At times, the feedback challenged my original decisions, and implementing changes wasn’t always easy- but the result is something I’m really proud of. I can clearly see how the gallery evolved through each stage of feedback, and it now feels much more immersive.

While designing the menu for my virtual gallery, I wanted to make sure it was both visually appealing and easy for users to understand. Since the menu is the first thing users see, it plays a crucial role in setting expectations and helping them navigate the gallery. To improve its design and usability, I followed an iterative process based on user and teacher feedback.

Firstly, I conducted a user test with two participants. Both pointed out that the menu lacked clear instructions.

Taking their feedback into account, I added a section explaining each control. I also updated the background of the menu so that it better matched the overall gallery theme and didn’t feel disconnected from the rest of the experience.

Then I received a feedback from my teacher who told me that the text was hard to read because it was blending with the background, the buttons didn’t look consistent. He also suggested that the instructions would be clearer if I used symbols for each control.

I implemented the changes- repositioned the background and changed the font a bit so they don’t blend , added symbols in the instuctions, finished designing the buttons and made them match.

Finally, I asked another teacher for feedback. The only suggestion was to change the font of the introduction text because it was too cursive and didn’t match the rest of the typography, making it harder to read.

I updated the font, using the font I used for the rest of the menu and was done with it.

At first, I didn’t realize how much a small detail like a font or button style could impact the user’s experience. But through each round of feedback and updates, the menu became more functional, clear, and visually unified. Every suggestion helped me see the design from the user’s perspective, which was really valuable.

I learned that clear instructions, readable fonts, and consistent elements make a big difference. I also learned how helpful it is to use visual cues like symbols to support written instructions, especially in interactive experiences.

This iterative process helped me turn a basic menu into something much more user-friendly and polished. Although it took several rounds of feedback and changes, each step made the final version stronger. I'm glad I took the time to test it with real users and listen to their input—it really shaped the result. Now, the menu not only looks better but also supports the user more effectively, which makes the whole virtual gallery experience more enjoyable and professional.